Test

Shubhada Sheriff

Chief Operating Officer, AltimaCRM

24 Jun, 2026·1 min read

Shubhada Sheriff

Chief Operating Officer, AltimaCRM

Growing a forex brokerage is not a marketing problem. It is an operations problem. Sales teams leak leads because handoffs are broken. Retention teams react too late because the data isn't in one place. Management makes decisions on last week's numbers because there is no real-time view across the business.
Shubhada Sheriff has spent her career closing that gap, between what brokerage leadership wants to achieve and what the operation is actually capable of delivering. As Chief Operating Officer at Intivion Technologies, she oversees the growth and execution of AltimaCRM, a platform trusted by 50+ brokerage brands across the UAE, Europe, and Australia to run their sales, compliance, retention, and finance functions from a single system.
She writes for the brokerage CEO and COO who are done with fragmented tools and want to know what a unified, growth-oriented operation actually looks like in practice. Connect with Shubhada on LinkedIn